Re-branding
PROJEKT PRODUKT
-PROJEKT PRODUKT is a brand based on the strong incorporation of the optician's philosophy and the designer's sensibility,
which are the two major axes of the brand identity.
We connect, mediate, and combine the two different objects in a way that they interact with one another.
Projects and products in which the optician's philosophy and the designer's sensibility are harmonized, personalities that cannot be universalized,
the encounters of these people unique in themselves, the mediation of perspectives towards the world
and the places that are seen, and poetic and extraordinary moments in our plain everyday life.
These are the keywords that define the role of PROJEKT PRODUKT and the reason why we exist, and the way of life we dream of.
Intellectual exclusivity and warm minimalist sensibility are the core of our rebranding approach.
A moderate layout and fonts with a sense of
verticality adds to the intellectual exclusivity and the ivory color emphasizes the warm minimalist sensibility.
We hope that our new look will invite you to experience a quiet, poetic, yet a slightly extra-ordinary daily life.
Logo type
从圆和直线的基本图形发展而来的标志,让PROJEKT PRODUKT包含品牌价值。你可以看到在中心轴上方,宽的字母组合有着干练的色彩。
Symbol type
垂直且几何学的P形态是眼镜光学师坚固的哲学,P和P之间灵活的空间设定以设计师的感性 表现所产生地结果。
Typography
ABCDEFGHIJKLM
NOPQRST
UVWXYZ
PP Sans是强调直线和圆的几何形态和中心轴上方的特征。在现有的标志形态中视觉均衡调整后保持干练的感觉,同时保持提供舒适的视觉平衡。